Afrique Verte

Afrique Verte

The Situation

Locally produced grains were perceived as inferior to imports. With significant improvements in processing, buyers needed to understand that locally produced grains were safe, affordable and desirable.

The Result

With the launch of the Sahel Qualite brand, including print, broadcast and point of sale display, buyers were pursuaded to change their shopping habits in favor of locally produced grains.

Designed by Studio Spear