Rants & Raves
 
April 1, 2025
To Dine or Not to Dine
 

Ever since the pandemic, and the tremendous depth and breadth of disruption it created, the idea of getting back to normal has been elusive. When it comes to dining out, considering the rising costs, disappointing service and overrated reviews, I wonder if it's worth all the fuss and bother.

 

For restaurateurs, finding reliable help for both front and back of house has been challenging. Adding insult to injury, persistent economic challenges have driven up the costs of operation, making dining out an increasingly more expensive diversion for their guests.

Despite the convenience that restaurants provide, consumers are becoming increasingly uneasy about the economy, creating a situation where they are wary about their personal finances. Ultimately, this could lead to a pullback in patronage, bringing the survival of even the most enduring and iconic restaurants into question.

For me, there are several factors, including price, that I consider if I'm going to go out on the town:

- Do I need to get dressed up? I've gotten used to living along the beach where proper attire is nothing more than shorts and flip flops. If I'm going to dress for the occasion, it better be worth my while.

- How far away is it? Will traffic and parking be a problem? I'm tired of dealing with idiots on the road, hunting for parking spots and, once I find that elusive space, realize I must pay for the privilege.

- Will the meal be as good as the hype? While the food may be Instagrammable, I want more than just a pretty plate.

Sometimes I wonder why I should bother at all. Most likely, the majority of diners are nowhere near as curmudgeonly as me, do not know how to cook, lack sufficient time to prepare meals at home, and simply want to enjoy a relaxing night on the town. The good news is that most restaurateurs understand these dynamics and are doing everything they can to make their offerings as attractive and appealing as possible.

Good food. Good friends. Good times. Bring it on baby! Bring it on.

Jeffrey Spear has been writing about food, creating culinary brands, developing recipes and producing cookbooks for more than 40 years. If you're looking to enhance the impact of your culinary brand, or simply need someone to tell your story in ways that are visually and emotionally appealing, give Jeff a call: 904 685 2135 - or shoot him an email: jeff@studiospear.com