January 2019
Exploiting Internet-Based Technology

Jeffrey Spear - President, Studio Spear

Jeff Spear

It's hard to believe that business once operated efficiently with typewriters and rotary telephones. Today, digital and internet-based devices with 24/7 connectivity are industry standards. The magic comes from understanding and exploiting these technologies to their fullest.


Websites are portals that can help you effectively and efficiently operate and grow your business. There’s really no limit, other than imagination and budget, to what can be achieved. It’s about designing, implementing and utilizing them in a manner that enhances corporate value and delivers reasonable returns on investment, starting with a few basic ideas:

-   A well designed website enhances credibility and lays a foundation to build trust.

-   Websites can be used for public, front-end communications and internal, back-end operations.

-   Internet-based environments are only as good as the individuals who plan, build and maintain them.

-   You get what you pay for.

Whether you are launching a new website or enhancing an existing one, it’s important to have well-defined business objectives, a clear picture of how your company operates (both internally and externally), shortcomings (if any) that you'd like to overcome, and a manageable budget. There’s no point making investments and implementing change if you haven’t done your homework and set realistic goals.

Once you have confirmed what you expect, your online environment can be tailored to suit specific organizational, departmental and/or individual needs. Of course, the degree of customization impacts directly upon cost. In addition, there are issues relating to ownership, including copyright and intellectual property, which are often left undefined and legally unresolved. Along with marketing and technical support, legal counsel is an important part of this process.

Keep in mind that internet-based technologies can be used throughout your operation, effectively linking departments internally and both your supply chain and customers externally. What's clear is that websites offer the flexibility to become “windows” to every aspect of your enterprise.

From a consumer perspective, websites are an extension of your brand and the go-to resource for due diligence, regardless of product or service. When you acknowledge that buyers are expecting engaging experiences and meaningful content as well as convenience, it’s easy to understand the tremendous impact that a well-built online environment can have on your bottom line.

If an upgrade of your website and internet-based environment is up for review, these are a few important issues to remember:

-   Have a clear picture of what you want to achieve. There’s no sense in making investments if the need is not fully defined.

-   Establish a budget. It’s important to roll out technology, as with any other business expenditure, in a manner that is prioritized, appropriately funded and provides meaningful financial returns.

-   Pursue quality. The effectiveness of technology is directly related to the level of training and experience your service providers have to offer. Make sure there’s a proven track record before you hire a designer, web developer or technology consultant. It’s not uncommon for companies to invest in technologies that are poorly planned, fail to perform and cannot be properly maintained over time. You’ll get what you pay for.

One last item. Interactive technologies are in a constant state of change. What was considered state-of-the art last week may be outdated today. Don’t be intimidated or confused by what you don’t understand. There are experts for that. Your role is to be expert in what’s best for your company, supports operational efficiency and promotes organizational growth.


If the time has come to overhaul, update and re-invigorate your brand image, or you'd like to change up your marketing program, please call 904 685 2135 - ask for Jeff Spear. You can also contact Jeff via email: jeff@studiospear.com.

Designed by Studio Spear